Alice Tan / ARTICLES

Practical ideas.
Stronger digital foundations.

Ideas on digital marketing, measurement and helping customers find your business.

Stop Scaling What You Can’t Measure

Digital marketing strategy · Oct 11, 2026 · @Alice Tan · 5 min read

Five questions and three pillars to help you measure what matters before increasing your marketing spend.

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Why Your Shop Needs a Google Business Profile

Local discovery · Oct 6, 2026 · @Alice Tan · 5 min read

Your customers are searching. Can they find your shop? A practical guide to getting found on Google Search and Maps, building trust and keeping your business details useful.

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